SleepEQ was founded by a team of experienced entrepreneurs, scientists, and operators with decades of success in building health and wellness focused companies. Our leadership brings deep expertise in consumer brand development, regulatory strategy, product formulation, and disruptive growth. With a top advisors in sleep science and a track record of scaling startups through both digital and retail channels, we’re focused on delivering real solutions to the root causes of sleep disruption—especially in adults over 50. From formulation to fulfillment, everything we do is built on integrity, innovation, and a commitment to helping people wake up restored.