Our Story
SleepEQ began with a wake-up call.
After decades of restless nights, groggy mornings, and mid-day crashes, entrepreneur James Slatic hit a breaking point during a key presentation. That moment sparked a deep dive into the science of sleep—particularly the overlooked role of the pineal gland and why common sleep aids so often fall short. His journey—and 21-day transformation—are documented in his book, The Sleep Reset: How I Reclaimed My Nights, My Energy, and My Life—And How You Can Too.
Guided by research in circadian biology and longevity, James partnered with scientists to develop Biofactor-E, the core of SleepEQ: a peptide-based, non-sedating approach that supports the body’s own melatonin rhythm. SleepEQ was built to move beyond “knockout” pills and toward genuine restoration.
Our Expert Advisors
“Data science has fundamentally enhanced our capacity to analyze complex sleep physiology. By processing extensive EEG datasets alongside cortisol and melatonin measurements, we're beginning to identify how Biofactor-E may influence sleep architecture. It's early days, but the ability to track multiple physiological endpoints simultaneously offers promising avenues for understanding epitalon's effects.”
– Dr. Brian Harris, Board Certified Sleep Physician & SleepEQ Advisor
What We Make (and Why)
SleepEQ is a micro-dosed, sublingual formula centered on Epitalon, designed to help the body re-establish healthy sleep signaling.
- Melatonin-free & non-sedating
- Amino acid–based (no herbs)
- Designed for nightly use to support
deep, consistent sleep over time
We focus on the root causes of disrupted sleep—circadian timing, nightly continuity, and next-day vitality—without relying on external hormone dosing or sedatives.
The Science We Stand On
SleepEQ is informed by decades of work across biogerontology, circadian biology, and peptide research. Our approach emphasizes:
- Supporting the pineal gland’s role in sleep-wake rhythms
- Restoring natural melatonin patterns rather than overriding them
- Prioritizing sleep architecture (depth, continuity, recovery)
We’re evidence-informed and careful not to overclaim. If you live with a clinical sleep disorder or complex health condition, we encourage you to speak with a healthcare professional.
Who We Serve
While SleepEQ can benefit many people, our focus is adults 45+, who often experience age-related changes in sleep quality and timing. We design for long-term health, clarity, and energy—not just “more hours in bed.”
Leadership & Advisors
SleepEQ is led by a founding team of seasoned entrepreneurs, scientists, and operators with decades of success building trusted health brands. Our leadership brings deep expertise in consumer brand development, regulatory strategy, advanced formulation, and responsible growth—guided by advisors in sleep science and longevity.
How We Work
- Integrity from formulation to fulfillment
- Made in the USA in facilities that follow strict quality standards
- Vegan & cruelty-free
- Transparent, approachable education—no hype, no jargon
What We Believe
- Better sleep is a biological reset, not a quick fix.
- The best solutions work with your body,
not against it. - Healthspan matters—restorative sleep powers better days as much as better nights.
Ready to Wake Up Restored?
Explore the science, read the founder’s story, and see if SleepEQ is right for you. If you’re under care for a medical condition, loop in your clinician—SleepEQ is designed to complement a thoughtful, long-term approach to sleep and wellness.