We’re excited to announce the launch of The Sleep Reset, a powerful new booklet by our co-founder James Slatic—now available on Kindle. This is not just another sleep guide filled with generic advice or recycled sleep hygiene tips. This is a vulnerable, science-backed narrative of one entrepreneur’s journey from chronic exhaustion to deep, restorative sleep.
James, a serial entrepreneur in his 60s, didn’t set out to become a sleep expert. Like so many, he assumed that sleepless nights, groggy mornings, and midday crashes were just part of the hustle—especially in a world that celebrates being busy. But after years of brushing off his declining sleep quality, it finally caught up to him. A pivotal moment in a high-stakes client meeting—when his mind suddenly went blank—served as the wake-up call he couldn’t ignore. His performance had slipped, yes—but more than that, he felt like he was slipping away from himself.
This crisis didn’t lead to another cup of coffee or another app promising better sleep. It sparked a full reset. James embarked on a yearlong deep dive into the science of sleep, exploring everything from circadian biology to under-the-radar peptides. The result? A transformed relationship with rest, and the creation of SleepEQ—a revolutionary supplement that doesn’t just knock you out, but works with your body to restore natural melatonin production from within.
Sleep Isn’t Optional—It’s Foundational
In The Sleep Reset, James shares what most of us learn too late: that sleep is not just another health checkbox. It’s the foundation for cognitive clarity, emotional resilience, physical health, and even joy. For years, he thought fatigue and irritability were just the cost of ambition. But the real cost was deeper—strained relationships, decreased creativity, and a growing sense of disconnection.
Through personal storytelling, James breaks down what poor sleep actually does to the body and mind. From diminished memory and hormone imbalance to mood swings and immune suppression, the toll is real—and often invisible until it’s too late. But his story is also a reminder that no matter your age or how long you’ve struggled, it’s never too late to change.
Why Most Sleep Aids Fall Short
One of the most eye-opening chapters of the booklet is James’ exploration of why traditional sleep aids don’t work for many people. Melatonin supplements, prescription sedatives, herbal teas—he tried them all. Some helped temporarily, but none addressed the root issue. Instead of synchronizing with his natural biology, these aids often overrode it, leading to grogginess, dependence, and uneven sleep architecture.
James’ insight is simple yet profound: most sleep products are designed to sedate, not restore. They push the body into sleep without healing the underlying imbalances that cause sleep issues in the first place. It was a powerful realization—one that led him away from quick fixes and toward deeper healing.
The Pineal Gland: The Hidden Key
A turning point in James’ journey came when he learned about the pineal gland, a tiny, pinecone-shaped structure in the brain often overlooked in mainstream sleep discussions. This gland plays a crucial role in regulating our circadian rhythms by producing melatonin—the hormone that signals our bodies to prepare for sleep.
The problem? Natural melatonin production declines with age, especially after 60. James discovered that years of screen exposure, late nights, and stress had been confusing his internal clock, leading to a profound misalignment between his body and its natural sleep-wake signals.
Understanding this was the beginning of his biological reset.
Discovering Epitalon: The Breakthrough Ingredient
While researching alternatives that could support his pineal gland, James stumbled upon Epitalon (also known as AEDG)—a bioidentical peptide with decades of research behind it. Unlike traditional melatonin supplements, Epitalon doesn’t introduce artificial hormones into the body. Instead, it encourages the pineal gland to start working more effectively again.
This discovery became the cornerstone of SleepEQ—a sublingual tablet that delivers Biofactor-E™, a unique formulation designed to bypass digestion and be absorbed directly into the bloodstream. No more groggy mornings. No more dependence. Just your body working the way it was always meant to.
The 21-Day Reset: Real Transformation
Perhaps the most compelling part of The Sleep Reset is James’ 21-day transformation using SleepEQ. It wasn’t a miracle cure. It was a gentle, cumulative change. In the first week, he began waking up with more clarity. By week two, his energy in the afternoons—which had once been a black hole—began to stabilize. By week three, his deep sleep had tripled, his recovery scores improved, and the ever-present fog had finally lifted.
This wasn’t just about sleep. It was about life.
Reclaiming Vitality
Sleep, as James puts it, is not a luxury—it’s your foundation. And when it’s restored, everything else starts to come back online: your focus, your patience, your relationships, even your libido. These shifts may seem small on paper, but they mark a massive transformation in lived experience.
From better workouts and clearer thinking to deeper emotional presence, James’ story illustrates that the road to better sleep is really a road back to yourself. And this is exactly what The Sleep Reset aims to offer: a blueprint for anyone ready to stop managing exhaustion and start living fully.
More Than a Book—A Movement
At its core, The Sleep Reset is not just a founder’s origin story. It’s a manifesto for anyone ready to reject the normalization of poor sleep. Chronic fatigue shouldn’t be your baseline. Brain fog isn’t just part of getting older. You don’t have to accept that 3am wake-ups and mid-day crashes are your new normal.
We’re in the middle of a sleep crisis, and this booklet is one small step toward reclaiming what’s been lost: our right to rest.
SleepEQ isn’t just a product. It’s a paradigm shift. And this booklet is your invitation.
📘 The Sleep Reset is available now on Kindle
🌙 SleepEQ is for those who believe in healing, not hacking
Let tonight be your reset.
Because you deserve rest.
Because you deserve you—refreshed, renewed, restored.
—Team SleepEQ
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